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MSGM

MSGM

MSGM is an Italian streetwear brand that blends contemporary values with bold colour palettes and traditional tailoring. This Milan-based brand takes its ‘made in Italy’ label to heart, staying true to its heritage. Founded by Massimo Giorgetti in 2009, MSGM has developed a cult-following amongst Millennials and Gen Z with its eclectic designs and positive ethos, bringing the Italian spirit to life for a younger demographic. The inclusivity at the heart of MSGM carries through to every design and remains an integral part of the MSGM DNA. With its eco capsule collection, MSGM is a streetwear brand for the future.

Lownn

Lownn

Launched by twin brothers Loic and Swann Joacim in 2016, Lownn is a Parisian brand that takes its inspiration from the urban culture of today and yesterday. Lownn is synonymous with its minimalistic fabrics and precise cuts. The designs offer a sense of uniformity that is often missing in the world of streetwear, maintaining both form and function without compromising on style. Lownn takes timeless tailoring and classic silhouettes, reimagining them for the streetwear generation. It’s a utilitarian menswear brand that isn’t afraid to experiment with the urban uniform.

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C2H4 | Mastering the Art of Neutrals

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